Turn One Launch Into a Year-Round Content Engine
Most creators treat their launch like a one-time event. Smart creators turn it into an entire year of content.
Transform Launch Assets Into Evergreen Content is the definitive guide to converting your webinars, emails, social posts, demos, FAQs, and promotional materials into a perpetual content ecosystem that continues driving traffic, leads, and sales long after launch week ends.
The visually striking cover—featuring a glowing play-icon lightbulb and media megaphone (page 1)—captures the core mission of this guide: converting your existing content into a scalable, ever-flowing marketing engine.
Inside, creators and business owners learn a complete, repeatable system to:
Use the structured 3-R Rubric (Results, Relevance, Refresh Needed) to identify which launch assets deserve to become evergreen powerhouses.
Break your webinar, sales emails, or launch scripts into:
— Blog posts
— Video clips
— Carousels
— Infographics
— FAQ articles
— Lead magnets
— Social micro-posts
— Case study snapshots
Complete with worksheets and real examples.
Use the Format Selection Matrix and persona-based channel planning to place each piece exactly where it performs best.
A step-by-step calendar shows you how to go from raw launch assets to a fully refreshed evergreen content library in one month.
Includes best practices for editing, design, repurposing video, extracting quotable insights, adding SEO elements, and optimizing for every platform.
Set up a KPI dashboard, monitor performance decay, refresh top performers, and continuously expand your evergreen library.
A powerful case study (pages 31–33) demonstrates how one 2-hour webinar became 8 videos, 14 social posts, 5 blogs, 30 micro-tips, an FAQ hub, and 12 new clients—all without creating new content from scratch.
— Course creators
— Coaches & consultants
— Digital product businesses
— Marketers
— Agencies
— Entrepreneurs who want sustainable content without burnout
Stop letting your best content die after launch week.
Turn it into an evergreen asset library that works for you every day of the year.
