Set Your Fees With Confidence, Communicate Your Value, and Build a Profitable Workshop Business
Most facilitators undercharge—not because their work lacks value, but because they lack a strategic pricing framework. Workshop Pricing Blueprint is a comprehensive, practical guide designed to eliminate the guesswork from workshop pricing and help facilitators charge what their expertise is truly worth.
From the striking cover image of a single highlighted chair with a price tag (page 1), this guide signals exactly what it delivers: clarity, positioning, and the confidence to own your value.
Inside, readers learn why average facilitators earn around $1,500 per session, while top-tier experts command $8,000 or more for the same day—and how that gap has nothing to do with talent and everything to do with pricing strategy (page 4).
— The three proven pricing models—per-session, per-participant, and value-based—and when to use each (pages 6–7)
— How to calculate a confident base rate using a simple formula (page 10)
— The “Goldilocks Zone” method for finding your ideal price point (pages 7–9)
— Tiered pricing, minimums, and volume strategies that maximize revenue (pages 12–13)
— How to build premium workshop packages, certification programs, and recurring revenue streams (pages 16–19)
— Scripts for handling price objections without discounting your expertise (pages 20–21)
— A step-by-step plan for raising your rates with confidence and professionalism (pages 25–26)
— The mindset reset needed to eliminate pricing fear and imposter-based undercharging (pages 27–29)
— A complete two-week implementation plan (page 32)
— Real-world examples, pricing tables, and calculation breakdowns
— Templates for proposals, payment terms, and rate-increase communications
Whether you're a new facilitator or an experienced professional ready to elevate your positioning, Workshop Pricing Blueprint provides all the tools needed to price strategically, communicate value persuasively, and build a sustainable, high-profit workshop business.
Stop guessing your prices. Start owning your value.
